Sunil Wattal, left, and Vinod Venkatraman, right, published new research examining which kinds of ads land best with distracted consumers.Photo by Ryan S. Brandenberg Sep. 5, 2025 Distracted viewers can be prime targets for ads, Temple study finds In the age of smart phones, tablets and laptops, distractions are everywhere. As more screens […] A new study from Vinod Venkatraman (pictured here), associate professor in marketing and director of the Center for Applied Research in Decision Making, finds that consumers often make plans to binge-watch media content ahead of time, and that shows with more sequential, interconnected episodes are more likely to be binge-watched. Photo by Ryan S. Brandenberg Jun. 18, 2024 Don’t impinge the binge: Why viewers choose to binge-watch television series Look at some of the most successful and highest-reviewed television shows of the last several […]
Sunil Wattal, left, and Vinod Venkatraman, right, published new research examining which kinds of ads land best with distracted consumers.Photo by Ryan S. Brandenberg Sep. 5, 2025 Distracted viewers can be prime targets for ads, Temple study finds In the age of smart phones, tablets and laptops, distractions are everywhere. As more screens […] A new study from Vinod Venkatraman (pictured here), associate professor in marketing and director of the Center for Applied Research in Decision Making, finds that consumers often make plans to binge-watch media content ahead of time, and that shows with more sequential, interconnected episodes are more likely to be binge-watched. Photo by Ryan S. Brandenberg Jun. 18, 2024 Don’t impinge the binge: Why viewers choose to binge-watch television series Look at some of the most successful and highest-reviewed television shows of the last several […]
